Senior BI/Data & Campaign Analytics Specialist (Banking)

For our client, a leading financial institution based in Zurich, we are looking for an experienced Senior BI / Data & Campaign Analytics Specialist to support ongoing data analytics, business intelligence and customer campaign initiatives.

• Develop, maintain and optimise complex SQL queries within a banking Data Warehouse environment.
• Extract, analyse and structure customer data to support business intelligence, marketing campaigns and reporting.
• Develop and maintain Qlik Sense applications, dashboards, Load Scripts and data models.
• Perform customer segmentation and targeted customer selections for marketing campaigns and lead generation.
• Analyse campaign performance across digital channels, including response rates, click-through rates and customer engagement.
• Work with customer experience and survey data, including text and sentiment analysis.
• Develop meaningful KPIs, reports and dashboards to support business decisions and improve campaign effectiveness.
• Identify and resolve data quality issues, ensuring reliable and consistent reporting.
• Collaborate closely with business stakeholders to understand requirements and translate them into practical analytical solutions.
• Independently manage and prioritise requests from multiple business owners.

In this role, you will work with complex banking data environments, develop analytical solutions and provide actionable insights to support marketing campaigns, customer engagement and business decision-making.

The ideal candidate combines advanced SQL expertise, hands-on Qlik Sense development experience and a strong understanding of campaign analytics and customer experience data. We are looking for a proactive, independent professional who can quickly understand business requirements, manage multiple priorities and deliver high-quality analytical solutions.

• Minimum 5–6 years of professional experience in Business Intelligence, Data Analytics or a comparable role.
• Advanced SQL skills, including hands-on experience working with complex banking Data Warehouse environments.
• Strong practical Qlik Sense development experience, including Load Scripts, data modelling, application development and dashboard creation.
• Proven experience in campaign analytics, customer segmentation, targeted customer selections and campaign performance measurement.
• Experience working with customer experience data, survey analytics and text/sentiment analysis.
• Strong analytical and problem-solving skills, with the ability to translate complex data into actionable business insights.
• Ability to work independently, take ownership and manage competing priorities.
• Strong communication and stakeholder management skills, combined with a pragmatic and solution-oriented approach.
• Business-fluent German is mandatory, both written and spoken.